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November 6, 2014

SoloEntreAmigas, P&G’s Latin American Teen Content Marketing Program

How are major marketers doing content marketing to engage their Latin American target consumer? One example is P&G’s SoloEntreAmigas, a site “aimed at girls between 13 and 24 years of age, where a variety of articles, videos, chats and quizzes can be found. “It is about providing them guidance as they undergo the complex changes that every girl experiences when she is becoming a woman, says Ximena Moreno, Key Account Sales Manager for Procter & Gamble in Mexico City.

The New York Times Style Magazine launches in Mexico

The New York Times Style Magazine arrives in Mexico to celebrate its’ 10th anniversary. The official launch was held on October 30th, 2014, at the The St. Regis Mexico City, where many important personalities of Mexican community and various representatives of the New York Times headquarterswere present.