Changing Places LatAm: Derek Bond, Ernesto Melgar, Leo Farfán, Christian Pierre…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

IMAGINA US-Derek Bond ::: Ernesto Melgar- BTOB Peru ::: Leo Farfán- JWT Chile :::   Christian Pierre- Wunderman Argentina ::: Alejandro Bermúdez -McCann Colombia:::  N3XO- Uruguay :::

DerekBond_630IMAGINA US, an independent production company in the U.S. and Latin America, has announced it has named 20-year television and film industry veteran Derek Bond to the newly created position of President & CEO of its content division.  Effective today, November 3, Bond will run all original content and productions for IMAGINA US, overseeing scripted and non-scripted formats from development and production to distribution. Bond will report to IMAGINA US President and CEO Roger Huguet. Most recently, Bond founded Bond Entertainment .Until late 2012, Bond served as Telemundo’s Senior Executive Vice President of Studios, Production & Broadcast Operations overseeing all productions at Telemundo Studios in the U.S. and Latin America.

pe.ErnestoMelgar-BTOB Peru has appointed Ernesto Melgar new CEO of the company’s office in that country, where it operates since 2012. Melgar has worked in agencies like JWT and McCann Erickson.


leofarfan- Leo Farfán has left JWT Chile, after eight years of leading the creative department of the agency. JWT Chile will not hire anybody to replace Farfán, as the creative team leadership has been taken over by directors Mariella Rivera, Pablo Herrera and Felipe Porte.

Christian Pierre-Wunderman Argentina has announced the appointment of Christian Pierre as consumer engagement director to lead the team that provides consultancy over marketing and CRM, Database and Analytics, Social Media and marketing operations.

col-Bermudez,CameloyRamirez- Alejandro Bermúdez has joined McCann Colombia as group creative director for accounts as ARA, Mondélez, Banco Popular and Bimbo.
McCann’s creative director Bianco Ramirez has moved from Bogota office to Medellin, where he will work with EPM, Noel and Grupo Gana accounts; and German Camelo, from McCann Medellin was named group creative director in Bogotá, where he will be responsible for Banco Occidente and Terpel accounts, among others.

pablo reyes-Agency N3XO has begun operating in Uruguay from an initiative that seeks to connect brands with the hearts and minds of consumers, using multiple tools to create lasting relationships, establish a conversation, an experience and look for loyalty.Lead by Pablo Reyes, a marketing and communications professional in Uruguay and the region, N3XO works with clients like 4G Americas, Cencosud, DIRECTV, Gameloft, HSBC, Mantra-Group, Mercosur Digital, Regency Hotels, Sociedad Uruguaya de Pediatría, Via Aqua Spa and Unilever.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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