MediaCom wins P&G LatAM digital media account

Mediacom has won  the P&G digital business for  Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group.

bdy2jN5__400x400After a tight tender in which various media agency networks participated and which lasted almost six months , Mediacom has been awarded Proctor and Gamble digital business in Latin America and the Caribbean - with the exception of Brazil. P&G Latin Americas Digital expenditure is close to US$ 50 million annually. Mediacom is part of the WPP Group.

Mediacom will replace Starcom MediaVest Group in the role, handling all P&G’s digital communications including social media, mobile, Facebook and others.

While neither Mediacom nor P&G has confirmed anything, sources told Portada that the appointment is real, although it has not been formally announced. To Starcom the loss of the P&G digital account comes at a challenging time, as earlier this week Starcom Media Vest lost Telefonica's Latin America media buying and planning business to Havas.

The appointment comes during a period of change for P&G, which last week announced it will be splitting Duracell into a separate company.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.