In pursuit of Hispennials Remezcla relaunches Website and new Content Verticals
What: Brooklyn, NY, based media company Remezcla announced the relaunch of its website, Remezcla.com, introducing new branding, interface and sections. With the relaunch, Remezcla unveils three new content verticals: Remezcla Sports, Remezcla Film, and Remezcla Food.
Why it matters: An increasing amount of digital properties are trying to lure the coveted Hispennials (Hispanic) through different content verticals.
Remezcla has announced the launch of its website, Remezcla.com, introducing new branding, interface and sections. With the launch, Remezcla unveils three new content verticals: Remezcla Sports, Remezcla Film, and Remezcla Food.
Remezcla's new platform will provide readers with a more dynamic content experience, allowing them to engage with Latin culture in a way that no other outlet offers to date. Showcasing Remezcla's editorial and design through interactive editorial features and documentary video content, the new site will also include a fully optimized experience for mobile, tablet, and PC.
Remezcla Sports previewed during the 2014 World Cup in Brazil with over 1 million unique visitors throughout the tournament. The summer also featured the debut of Remezcla Film through its partnership with Ambulante Film Festival, founded by Mexican filmmakers and actors Diego Luna and Gael Garcia. Remezcla Food will spearhead the website's upcoming Latin restaurant guides soon to be available in select markets.
"We are proud to unveil the New Remezcla. Our new site allows us to showcase our combined expertise in Latin culture, content, and design. This is a natural extension of the goal we've had from the very beginning, which is to innovate, and inspire young Latinos," says CEO and Founder Andrew Herrera.
A grassroots venture, Remezcla has built an entertainment platform that boasts a unique following of the most influential creative class among U.S. Latinos and in Latin America.