The relentless multiculturalization of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens was a key theme at the Kick-Off Star Panel moderated by Roberto Orci, CEO Acento Advertising.
Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.
Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
