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October 20, 2014

#PortadaMex in pics!

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) was held yesterday in the Hotel Presidente InterContinental in Mexico City. All the pictures below:

#PortadaMex – 5 ways the Male Consumer is changing in Latin America

During the 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) held last Tuesday in Mexico City, Daniela Martinez, senior vice president of Corporate Strategy, Research and Sales Management at A&E, was the moderator of : El perfil del consumidor masculino en América Latina panel ( Male consumer’s profile in Latin America)

Publicis Groupe buys 20% in Matomy

matomy-publicis-groupe-Matomy Media Group Ltd, a global digital performance-based advertising company, has agreed to a strategic partnership with Publicis Groupe through which Publicis Groupe will acquire 20% of Matomy’s shares at a price of 227 pence per share. In addition, Publicis Groupe has been granted an irrevocable option to acquire a further 4.9% of Matomy’s shares.

General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills’ Box Tops For Education program, one of the nation’s largest school earnings loyalty programs that has been helping schools succeed since 1996. Portada interviewed Flores on the way the program is executed, particularly when it targets the Hispanic demographic.