#PortadaMex discusses global trends in programmatic buying

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.

EVENTOmexico_AD“More than 50 percent of digital advertising In USA is developed through programmatic buying,” said Marcos Baer, publisher of Portada, to welcome over a hundred marketing and advertising professional to the Foro Mexico de Publicidad y Medios (#PortadaMex).

Trends in the use of mobile and programmatic buying, which currently are the macro trends to follow, were among the many topics discussed at the #PortadaMex, sponsored by StartMeApp, History Channel, Ariadna, Yume and OCC Mundial.

Both subjects are part of what has been identified as “the revolution of mobile marketing” and the role new tools play, applied to mobile advertising.

Main speakers who participated in the Forum are:

  • Lorenzo Ruiz, Director General, Tommy Hilfiger Mexico
  • Jorge Inda Meza, Marketing Director Corona, Grupo Modelo
  • Eduardo Alvarez Franyutti, Group Manager, Personal Care (P&G)
  • Leonardo Zuniga, Business Group Manager Automotive, After Market Division, 3M
  •  Javier Salas Rodriguez,Digital Acquisition Marketing Manager, American Express
  •  Cesar Colletti, VP Marketing, History Channel
  • Alejandro Campos Carles ,CEO, StartmeApp
  • Farah Fuentes Bonilla, Retail Manager, Castrol
  • Lucas Mentasti ,Managing Director Latin America, Xaxis ... and many more!

Download the Agenda here!


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.