See you tomorrow with Warner Bros. Pictures, WellPoint, OMD, Acento, NuvoTV, Tribune, Starcom, Twitter, Entravision, Lopez Negrete, Horizon Media ….

Looking forward to see you tomorrow October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over the U.S. Entertainment market than in Hollywood and at “Digital Hollywood”!

Tickets are going fast: REGISTER here!
Check out the AGENDA here!
Portada has worked very hard to have major Marketing Luminaries reflect how Multicultural America is taking over U.S. Marketing and Media:

Jill Byron, SVP, Marketing & Communications, Glam Media
Arturo Duran, Chief Technology Advisor Grupo Prisa
Gilbert Davila, President & CEO at Dávila Multicultural Insights
Julie Diaz-Asper,Founding Partner/CEO, Social Lens
Brendan Gormley, VP, The Gary Group
Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete Communications
Monica Gadsby, CEO, Americas, Starcom MediaVest Group
Doug Greiff, Chief Creative Officer. MiTU,
Howard Horowitz, President,Horowitz Associates
Esteban Lopez Blanco , Chief Strategists Officer, Entravision
Pili Montilla, EMMY Award nominated TV host & producer
Alberto Pardo, CEO and Founder, Adsmovil
Roberto Orci, CEO Acento Advertising
Rick Ramirez, SVP Targeted Marketing, Warner Brothers Pictures
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc
Nuria Santamaria, Multicultural Strategy, Twitter
Michael Schwimmer, CEO, NuvoTV
Joseph Schiltz, SVP, Marketing and Targeted Media, Chicago Tribune Media Group
Vanessa Vigil, Associate Director, OMD Entertainment

Portada's Evolving America, The Multicultural Summit will focus on key topics reflecting how multicultural audiences are shaping the overall present and future of the U.S. Entertainment, and media industries including:

-The relentless “multiculturalization” of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens to be succesful in U.S. Media. Entertainment and Advertising.
- How to market to Hollywood’s most important audience, The Hispanic moviegoer.
- The Latin Digital Media Opportunity: What you need to know
- Blogging targeting Multicultural audiences
- The Latinization of America and its impact on Celebrity Marketing

We are very excited to head “West”. After a decade in business we like to think of ourselves as as young adults and follow the famous advice of author/journalist Horace Greeley, “go- West young man.” Through our partnership with Digital Hollywood we will be able to organize the high-quality events Portada is known for twice a year in Los Angeles (Fall and Spring).

The Summit is produced in association with Digital Hollywood and can be attended independently or as part of the overall Digital Hollywood Fall experience, which takes place from October 20 to 23 (last editions attendee count 2,000 plus). Digital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

Tickets are going fast: REGISTER here!
Check out the AGENDA here!


Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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