Media 8 rebrands to M8, adds personnel in NYC, LA and Mexico
Miami Headquartered Agency Media 8 is rebranding as M8. The rebranding reflects the fact that in today's world advertising and media are a component of the marketing discipline but do not represent its entirety. "We’re much more than media; we’re multicultural, multiscreen, marketers headquartered in Miami," John Santiago, CEO of M8, tells Portada. The rebranding happens after Santiago bought out his former busines partner Paul Suskey. A new executive leadership has been appointed and new personnel is being added in NYC, Los Angeles and Mexico City.
"Today, with everyone now living a life on screens, we continue to focus on understanding users, the technologies and platforms that enhance their lives, and looking to find creative ways to open a dialogue with them and introduce them to the brands we love. We’re much more than media; we’re multicultural, multiscreen, marketers headquartered in Miami. We are now M8," M8's CEO John Santiago tells Portada.
M8 has a headcount of 80 employees. It also has offices in Buenos Aires & Córdoba Argentina and is reopening its Mexico office in November. "We also just hired account personnel in NYC and Los Angeles to begin expansion and coverage for clients in those cities," Santiago adds. M8 has also strengthened its senior management team, adding Sergio Barrientos, formerly SVP and Managing Creative Director at Havas Media, as Chief Strategy Officerand Joaquin Lira, formerly Digital Creative Director at Lopez Negrete, as Chief Creative. M8 clients include General Mills (Que Rica Vida CRM Program), Starwood Hotels and Resorts, Hertz and SONY.
Our team monitors and addresses the most trending and relevant subjects that fit our clients’ culture with on-brand, on-the-fly, snackable creative pieces.
According to Santiago, Facebook’s new Atlas cross-device tracking technology, released earlier this month, included M8 as its launch success story which demonstrates M8’s commitment to leading with technology and insights to build successful initiatives for its clients.
Content Studio "The Beat"
When asked what has been the most remarkable change in the marketing and media sector in the 13 years since Media 8 was founded, Santiago notes that "Advertising can no longer be an interruption; it must be woven into the consumer experience. The drastic change is that consumers are now in control and truly involved and participate in the brand experience. This is why the art of storytelling is so important to our business and our industry now and journalists understand this instinctively. It’s why we named our content studio ‘The Beat’. The Beat is housed in M8's new office headquarters and aims to create in-the-moment, responsive content. Our team monitors and addresses the most trending and relevant subjects that fit our clients’ culture with on-brand, on-the-fly, snackable creative pieces that resonate with their audiences, " says Santiago.
M8 hired Zain Deane more than 2 years ago to develop and lead the agency's Content Department. Deane is the Director of Content and previously worked as Senior Editor for HCP/Aboard, a division of the Miami Herald. Santiago adds that Deane leads a team of writers and creatives that develop unique, compelling content to support our client’s platform, social and distribution initiatives."