Tomorrow’s #Portadamex adds Grupo Modelo, JWT, Tommy Hilfiger; DOWNLOAD the program!

Everything is ready for our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), starting tomorrow morning at 8:15 am in the the Hotel Presidente InterContinental in Mexico City.

We have exciting last minute additions of major brand marketing and ad agency execs:
Jorge Inda Meza, Marketing Director Corona, Grupo Modelo
Lorenzo Ruiz, Director General, Tommy Hilfiger Mexico
and Aurora Sanabria, Planning VP, JWT

DOWNLOAD the complete #Portadamex program.

Register here!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.