ESPN & NBA Ink Nine-Year Agreement for Enhanced Multiplatform Rights

What: ESPN and the National Basketball Association (NBA) have reached a nine-year, multiplatform agreement to begin with the 2016-17 season and to be effective through 2024-25.
Why it matters: The deal will increase ESPN's TV, Digital, Highlights, Data, Audio & International Rights significantly. ESPN Deportes will continue to provide the most extensive coverage of NBA in Spanish-language, across all platforms. In addition, NBA and ESPN will negotiate the launch of a new OTT offering (Over the Top) in which the league would receive equity interest.

image001ESPN has reached a nine-year multiplatform agreement with the National Basketball Association beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.The agreement will be effective through 2024-25, substantially increasing ESPN’s television, digital, highlights, data, audio and International NBA rights.

ESPN will count with Increased ability to use NBA footage and highlights,  on all linear and digital ESPN offerings.In Latin America, the Caribbean, Australia and New Zealand-this is ESPN International – ESPN will carry more exclusive regular-season and playoff games on ESPN platforms, including expanded weekend windows during the regular season, increased first and second round playoff coverage, and the NBA conference finals and NBA.While increasing its English-language distribution rights, ESPN Audio will become the exclusive Spanish-language national rights holder through ESPN Deportes Radio on terrestrial radio, satellite and all forms of radio devices including digital and third party platforms. ESPN Deportes will also continue to be the exclusive Spanish-language broadcast home of The Finals.

In addition, the parties have also established a framework for ESPN and the NBA to negotiate the launch of a new over-the-top offering in which the league would receive equity interest. Details for the new offering would be announced at a future date.

“ By acquiring significantly more NBA content for both existing and yet-to-be created platforms, we will establish a vibrant, year-round NBA presence for fans. For ESPN, this agreement continues our fruitful, longstanding relationship with the NBA and bolsters what is already the sports industry’s most impressive and impactful collection of media rights,”said ESPN president John Skipper.

ABC will also remain the exclusive home of the NBA Finals.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.