Ariadna Colombia is Diageo’s new digital agency

What: Led by Andres rodriguez, Ariadna Colombia will be Diageo's new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo's brands : Johnnie Walker,    Buchanan's and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna's digital offering and the renowned liquor company's trajectory in the market.

"Receiving Diageo's greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about," said Andres Rodriguez.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.