ESPN & NBA Ink Nine-Year Agreement for Enhanced Multiplatform Rights

What: ESPN and the National Basketball Association (NBA) have reached a nine-year, multiplatform agreement to begin with the 2016-17 season and to be effective through 2024-25.
Why it matters: The deal will increase ESPN's TV, Digital, Highlights, Data, Audio & International Rights significantly. ESPN Deportes will continue to provide the most extensive coverage of NBA in Spanish-language, across all platforms. In addition, NBA and ESPN will negotiate the launch of a new OTT offering (Over the Top) in which the league would receive equity interest.

image001ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.

The agreement, announced today by NBA Commissioner Adam Silver and ESPN President John Skipper , will be effective through 2024-25, substantially increasing ESPN’s television, digital, highlights, data, audio and International NBA rights.

In addition, the parties have also established a framework for ESPN and the NBA to negotiate the launch of a new over-the-top offering in which the league would receive equity interest. Details for the new offering would be announced at a future date.

Apart from  this new service, the new and enhanced rights will also include: 10 additional regular-season games for ESPN or ABC bringing the regular season total to 100;10 more exclusive regular-season windows and Increased team appearances.

Hispanic Targeted Programming

For the Hispanic market and Spanish-language broadcast rights the new agreement means that additional regular-season and playoff games will be broadcast onESPN Deportes and ESPN Deportes+, the Spanish-language broadband destination available on ESPN3 and ESPNdeportes.com.
While increasing its English-language distribution rights, ESPN Audio will become the exclusive Spanish-language national rights holder through ESPN Deportes Radio on terrestrial radio, satellite and all forms of radio devices including digital and third party platforms. ESPN Deportes will also continue to be the exclusive Spanish-language broadcast home of The Finals.

With the new agreement, ESPN will substantially increase its NBA-focused programming with 750 new hours of NBA content on linear and digital platforms, establishing a significant year-round presence for the NBA on ESPN. It will count with Increased ability to use NBA footage and highlights, plus in-progress highlight rights, on all linear and digital ESPN offerings, including: ABC, ESPN, ESPN2, ESPNEWS, ESPN Deportes, ESPN International, ESPN Audio,ESPN.com, ESPN3, WatchESPN, SEC Network, ESPNU, Longhorn Network, Grantland, FiveThirtyEight, ESPN Films,Live, national rights to NBA Summer League and NBA D-League across ESPN entities.

ESPN has also reached a multi-year extension for WNBA rights through 2025, which will include increased in-progress highlights on linear and digital platforms.

“The NBA has never been more popular and it continues to grow under Adam’s leadership. By acquiring significantly more NBA content for both existing and yet-to-be created platforms, we will establish a vibrant, year-round NBA presence for fans. For ESPN, this agreement continues our fruitful, longstanding relationship with the NBA and bolsters what is already the sports industry’s most impressive and impactful collection of media rights,”said ESPN president John Skipper.

This new agreement will ensure a 23-year continuous relationship between the network and league, which began in 2002. There are two years remaining on the existing rights agreement, which is effective through the 2015-16 season.ABC will also remain the exclusive home of the NBA Finals.

ESPN International

In Latin America, the Caribbean, Australia and New Zealand-this is ESPN International – ESPN will carry more exclusive regular-season and playoff games on ESPN platforms, including expanded weekend windows during the regular season, increased first and second round playoff coverage, and the NBA conference finals and NBA.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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