P&G, Ariadna and Castrol latest additions to next week’s #Portadamex

Eduardo Alvarez Franyutti, Group Manager, Personal Care, Procter & Gamble, Max Gomez, Planning Director Ariadna and Farah Fuentes Bonilla, Retail Channel Manager, Castrol are the latest additions to our #PortadaMex Forum in Mexico City's Hotel Presidente InterContinental next Tuesday October 14. Tickets are going fast, buy them at the special online promotion price of US$ 199 (at the door price is US$ 249)!

Alvarez Franyutti and Fuentes Bonilla will participate in the “Categorias: El perfil del consumidor Masculino en Latinoamerica” , presented by History Channel. Other major executives participating in the below panel will be Daniela Martínez, Vicepresidente Senior de Estrategia Corporativa, Investigación y Administración de Ventas, A&E, Ricardo Cuellar,VP Business Planning A&I, Mindshare and Leonardo Zuniga, Business Group Manager Automotive, After Market Division, 3M. The panelists will examine major questions about the evolution of the Mexican and Latin American male consumer. Max Gomez, Planning Director at Ariadna will participate in a panel on the challenges facing E-Commerce in Mexico. While E-Commerce has grown substantially it is still facing challenges to become a mass media vehicle. Gomez will examine these challenges and present detailed case studies together with Javier Salas Rodriguez,Digital Acquisition Marketing Manager, at American Express.

Other marketing and media luminaries participating at #Portadamex include:

Lucas Mentasti, Managing Director Latin America, Xaxis
Jorg Nowak, VP Emerging Markets, YuMe
Santiago Duran, Digital & Strategy Group Director, Havas Media
Alejandro Campos Carles, CEO, StartMeApp
Alfredo Garcia, Managing Director Ariadna México.

Check out the agenda here (Spanish)!
Tickets are going fast, buy them at the special online promotion price of US$ 199 (at the door price is US$ 249!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).