P&G, Ariadna and Castrol latest additions to next week’s #Portadamex
Eduardo Alvarez Franyutti, Group Manager, Personal Care, Procter & Gamble, Max Gomez, Planning Director Ariadna and Farah Fuentes Bonilla, Retail Channel Manager, Castrol are the latest additions to our #PortadaMex Forum in Mexico City's Hotel Presidente InterContinental next Tuesday October 14. Tickets are going fast, buy them at the special online promotion price of US$ 199 (at the door price is US$ 249)!
Alvarez Franyutti and Fuentes Bonilla will participate in the “Categorias: El perfil del consumidor Masculino en Latinoamerica” , presented by History Channel. Other major executives participating in the below panel will be Daniela Martínez, Vicepresidente Senior de Estrategia Corporativa, Investigación y Administración de Ventas, A&E, Ricardo Cuellar,VP Business Planning A&I, Mindshare and Leonardo Zuniga, Business Group Manager Automotive, After Market Division, 3M. The panelists will examine major questions about the evolution of the Mexican and Latin American male consumer. Max Gomez, Planning Director at Ariadna will participate in a panel on the challenges facing E-Commerce in Mexico. While E-Commerce has grown substantially it is still facing challenges to become a mass media vehicle. Gomez will examine these challenges and present detailed case studies together with Javier Salas Rodriguez,Digital Acquisition Marketing Manager, at American Express.
Other marketing and media luminaries participating at #Portadamex include:
Lucas Mentasti, Managing Director Latin America, Xaxis
Jorg Nowak, VP Emerging Markets, YuMe
Santiago Duran, Digital & Strategy Group Director, Havas Media
Alejandro Campos Carles, CEO, StartMeApp
Alfredo Garcia, Managing Director Ariadna México.