Changing Places LatAm: Paulo Giovanni, Emilio Valverde, Renato Loes…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Paulo Giovanni - Publicis Worldwide Brazil ::: Gabe Ibáñez - The Lift Mexico ::: Rodrigo de Matta, Ana Cavalcanti, Limberti Diego, Ilka Freitas and Peter Rabbit - JWT Brazil ::: Renato Loes and Jader Rossetto - Brazil ::: Emilio Valverde - Ogilvy Brazil ::: Ricardo Mendoza - Tribu DDB Costa Rica :::

Paulo Giovanni-Publicis Worldwide has announced Paulo Giovanni as its new chairman for Brazil. Giovanni is replacing Roberto Lima, who had left the company to work in Natura as its president. Giovanni will report to Arthur Sadoun, CEO worldwide.

Gabe Ibañez-The Lift appointed Gabe Ibáñez as part of its team of producers.


jwt-brasil-JWT Brazil has appointed Rodrigo da Matta  and Ana Cavalcanti  as writers. Also, Limberti Diego, Ilka Freitas and Peter Rabbit have been appointed art directors.


Loes_Rosetto-Renato Loes and Jader Rossetto have founded a new agency in Brazil. Loes comes from Dentsu Brazil and Latin America and Rossetto comes from the Brazilean agency Agência3.


emilio valverde-Ogilvy Río has appointed Emilio Valverde as creative supervisor. Valverde has worked for WMcCann before this new position.



ricardo mendoza-Tribu DDB Costa Rica has appointed Ricardo Mendoza as general creative director. The executive has previously worked as general creative director of DDB Guatemala. Among its clients, Mendoza has worked for brands like Coca-Cola, Hewlett Packard, Nestlé, Exxon, GM, DirecTv, Toyota, McDonald's, Kellogg's, Philip Morris, Diageo, Bavaria, Visa, and P&G.

Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.