Sales Leads LatAm: Buyagift, Airbnb, DoubleYou Chile, JWT-Blinks Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Buyagift - Starcom Global ::: Airnbnb - Starcom Global ::: JWT - Blinks - Brazil ::: BPN - Scotiabank - Mexico:::

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!
Starcom- Buyagift

descarga (4)Starcom MediaVest Group (SMG) has been appointed to handle the international Pay Per Click (PPC) and digital activity for Buyagift.The international deal follows a pitch against Netbooster.


descarga (music)Starcom has been awarded the global media planning and buying account for rental and hospitality website Airbnb. The account will be led out of the Chicago office with Starcom US working closely. The pitch was headed by TBWAChiatDay Los Angeles, which partnered with TBWAParis and Lew'LaraTBWA in Brazil as well as TBWASingapore and TBWALondon that had been working on projects with Airbnb in Asia Pacific and Europe. Also, TBWA has been appointed as global creative agency following a competitive review against unnamed agencies. Airbnb has more than 500,000 listings in 33,000 cities and 192 countries. The service was founded in August 2008 and is headquartered in San Francisco.


Paula Puppi - Stefano Zunino-WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. ("Blinks"), a leading search engine marketing agency in Brazil strengthening its digital media market share.

DoubleYou - Spain/Chile

doubleyouThe digital Spanish agency DoubleYou is opening a new office in Chile. Pape González will lead the Chilean team. In Spain, DoubleYou works with clients like Nike and Audi. In Latin America, DoubleYou also works in Mexico.



BPN - Scotiabank - Mexico
bpn-BPN, part of IPG Mediabrands, Interpublic Group, has won the Scotiabank account in Mexico. The agency will be in charge of the media buying and planning.


Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.