JWT Brazil acquires majority stake in digital agency Blinks
What: JWT Brazil has acquired Blinks, a leading search engine marketing agency and largest advertisers of Google in Brazil.
Why it matters: The move is aimed to offer WPP clients a wider array of digital marketing services.
WPP ‘s wholly-owned operating company global marketing communications agency JWT has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. ("Blinks"), a leading Brazilian search engine marketing agency in Brazil strengthening its digital media market share.
Since its launch 5 years ago, Blinks specializes in sponsored-links campaigns and other performance media, to meet the growing demand of digital media services. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.
With Paula Puppi (ex F.biz and Microsoft) as CEO, Blinks is one of the largest advertisers of Google in Brazil.
As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings. As a result, clients are increasingly turning to SEM solutions, such as Blinks, to play a strategic role in maximizing their Internet presence and their effective return on investment.
This investment continues WPP's strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. In Latin America, WPP companies (including associates) collectively generate revenues of over US$1.6 billion and employ 20,000 people.
"We have a very strong digital media culture; we understand that brands communication requires services expertise in this area. We could not have closed a better partnership," says Stefano Zunino, president of JWT Group Brazil, Global Head Digital and CEO of J. Walter Thompson LatAm.