Changing Places LatAm: AGEA Argentina, F. Monedero, C. Parcot…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

VIMN - Carlos Penzini ::: Ebuzzing & Teads - Christophe Parcot ::: Fernando Monedero - Havas/MEC ::: AGEA Argentina - Tomás Salvagni:::

Fernando Monedero colorFernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new position at the Group M agency, Fernando was SVP Managing Director at Havas Digital in Miami. Monedero's tasks at Havas will be assumed by Maria Jose Ezquerra Havas' Head of Middle Office in addition to her role of leading negotiations, planning and buying for Havas Media. Portada interviewed Monedero about his recent appointment.


CARLOS PENZINIViacom International Media Networks The Americas (VIMN) has announced the appointment of Carlos Penzini, currently SVP of Strategy and Business Development, as Brand Manager of Paramount Channel Latin America. He will lead the creative and operational growth strategy for the 24-hour movie network launch, in addition to his role as SVP of Strategy & Business Development.

Penzini will be responsible for the content and brand management of the network launching in November, while continuing his duties as SVP of Strategy and Business Development. Based in Miami, he will report directly into Pierluigi Gazzolo, COO of VIMN and interim Managing Director for VIMN The Americas.


Ebuzzing_and_Teads_logo_landscape_one_lineEbuzzing & Teads, a video advertising company, announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

AageaGEA, holding of one of the most famous newspapers in Argentina, Clarín, is changing its commercial department. Tomás Salvagni will be in charge of the commercial department with two new units: Sales and Marketing. Eduardo Speranza will be in charge of the Sales unit and Javier Kraviez will lead the Marketing unit.


Paula Puppi - Stefano Zunino-

WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. ("Blinks"), a leading search engine marketing agency in Brazil strengthening its digital media market share.



The digital Spanish agency DoubleYou is opening a new office in Chile. Pape González will lead the Chilean team. In Spain, DoubleYou works with clients like Nike and Audi. In Latin America, DoubleYou also works in Mexico.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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