Sales Leads: Xoom Corporation, Baldwin Publishing, National Pork Board, Verizon FiOS…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Xoom Corporation
Xoom Corporation, a digital money transfer provider, has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled "Life Stories," the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home. Two new commercials can be viewed below:
- Baldwin Publishing
Baldwin Publishing released its newest syndicated recipe product today: Healthy recipe videos in Spanish.The Spanish-language recipe videos are an extension of Baldwin Publishing’s online cooking show, Health eCooking®. Hispanics are the fastest growing ethnic group in the United States, and also have higher rates of obesity and diabetes than non-Hispanic whites.These recipes educate and empower the Hispanic community to take control of their health by cooking healthy.All the recipe videos feature Spanish-speaking chefs demonstrating how to cook healthy foods such as paella, tacos, batidos, banana bread, chocolate pudding and more. Recipes are created by professional chefs and approved by registered dietitians.
- National Pork Board
To celebrate the love Latinos have for pork, the National Pork Board (NPB)has launched PorkTeInspira.com, a new Spanish-language website with corresponding social media channels in Facebook, Twitter and Instagram. To mark the site’s launch, consumers are encouraged to visit the website for a chance to win a trip for two to the Food Network in Concert at Ravinia in Chicago on September 20. The event will feature a day of live music and food with some of today’s best music and culinary talent.PorkTeInspira.com has been launched to engage consumers with recipes for inspiration and creativity, nutritional content of pork, choice cuts, health and safety content and cooking tips while inviting consumers to participate in the sweepstakes.
- Verizon FiOS
Verizon FiOS has recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school. The combination of English and Spanish videos focuses on different subjects, such as history, science, and language, among others. Lopez Negrete Communications created all 15 videos using a blend of styles from animation to puppetry and pushed the digital aspect of the campaign through the creation of a unique tab on the Spanish-language Verizon FiOS Facebook page, Somos Verizon FiOS. The tab offers a singular place to experience all the videos while conveying messaging that talks about how FiOS services help students going back to school.
- Mountain Dew
Mountain Dew has Launched a mobile campaign called “Dewdles,” a series of eight 15-second videos features an animated character shot on top of live action, Ad Age reports. The character, known as “little dewd” at the brand, wears a helmet and cap in Mountain Dew’s trademark green and red colors. BBDO New York is handling creative.With this campaign, the soft drink brand is trying to make inroads with millennials who are heavy mobile phone users. To promote the videos, Mountain Dew ran a 30-second spot showing two actual Dewdles clips strung together during Sunday’s MTV Video Music Awards.
McDonald’s will launch a national “Tailgate Photo Sweepstakes,” encouraging fans to share their photos (and six-second Vine videos) via Twitter, Instagram and Vine using the hashtag #McDTailgateSweeps. One entrant will be randomly selected to win the ultimate McDonald’s tailgate experience, which includes having a mobile McDonald’s restaurant (housed in a semi-trailer) roll up to their party with enough food for 200.As the official restaurant sponsor of the NFL, McDonald’s will also be distributing QR codes on its medium drinks , granting access to exclusive NFL Now video content. One person will win a trip to the Super Bowl and a Madden NFL 15 game room.McDonald’s will promote the partnership through its social channels and via 15- and 30-second spots set to air nationally, as well as through its social channels and activations in 15 markets where local restaurant groups have affiliations with NFL teams.
- Estée Lauder
Since 1992, Estée Lauder has been responsible for raising money for Breast Cancer Awareness Month. This year, however—their 23rd undertaking—they are going above and beyond their usual commitment to breast cancer awareness by extending campaigns well past October.The campaigns will now run year-round because breast cancer is not just one month a year and most probably all the new content won’t fit in one month.The company plans to add a personal touch through storytelling, via documentary-style online videos featuring four real-life families affected by the disease. Viewers are also encouraged to upload their own videos and stories.The Breast Cancer Research Foundation will receive portions of sales from 15 "Pink Ribbon" products with brand names like Aveda, Bobbi Brown, Clinique, La Mer, Origins, and Estée Lauder itself. Furthermore, the retailer will donate one dollar for each uplifting photo shared on one of their social media platforms (with a cap at $22,000).While Estée Lauder had been planning to focus heavily on Internet platforms for some time, the recent success of the ALS Association’s Ice-Bucket Challenge proved the effectiveness of online activism.
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