Sales Leads LatAm: Procenex – Arg, Miami Open – Itaú, Tequila Herradura – Mex…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Procenex - MG54 Argentina :::  Miami Open - Itaú Argentina ::: Tequila Herradura y Jack Daniels - Terán  Tbwa Mexico ::: Cantinflas - Archer Troy Mexico ::: San Lorenzo de Almagro -Nike Argentina ::: Argentina Fashion Week - Express News ::: Pirelli - Leo Burnett Tailor Made ::: París Cencosud - Prolam Y&R ::: Alvi Armani  - Web360 :::

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Procenex - Argentina

mg54-MG54 has won the Procenex digital account in the country. Maximo Gibelli, creative director of the agency, will be in charge of the account.

 

  • Miami Open - US

miami open-Itaú will sponsor the Miami Open tennis tournament. The tournament will be called “Miami Open, presented by Itaú” and the bank will have presence on all the courts and gifts for the assistants.

 

  • Tequila Herradura - Mexico

teran-Terán Tbwa Mexico has won the Jack Daniel’s and Tequila Herradura creative account  in Mexico. The agency will be in charge of all the Tennessee products including Jack Daniel's Old No. 7, Jack Daniel's Honey, Gentleman Jack and Jack Daniels Ready to Drink.

  • Cantinflas - Mexico

mex-Cantinflas_Jaenada-Archer Troy will be in charge of Televisa Cine´s movie Cantinflas creative campaign in Mexico. The agency will be in charge of the creative for online and offline media, TV, radio, Cine, BTL, outdoor and social networks.

 

  • San Lorenzo de Almagro - Argentina

nike-Nike Argentina will sponsor the soccer club San Lorenzo de Almagro. Nike is actually a sponsor of Club Boca Juniors and Rosario Central in Argentina. Globally, Nike sponsors the soccer clubs Barcelona, Manchester City, Inter and PSG, among others.

  • Pirelli - Brazil

pirelli-Leo Burnett Tailor Made is the new creative agency for Pirelli in Brazil. The agency worked for the company from 2009-2011.  The agency is also working with Ajinomoto Satis!, Vono, Mid y Fit.

  • Alvi Armani - Argentina

web360-Argentinean digital agency Web360 will work with Alvi Armani and Jorge Hané Laboratories.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.