Changing Places LatAm: Bernardo Toca, David Rodríguez, Claudia Horta…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Bernardo Toca y Adriano Hayashi - TubeMogul México y Brasil ::: Christopher Neary y Alexandre de Freitas - IMS Internet Media Services Chile y Brasil ::: Claudia Horta - NBS Brasil ::: Eduardo Doss - Ogilvy Brasil ::: David Rodríguez - DDB Latina Puerto Rico :::

pete-o-mara-kanePeter O’Mara-Kane has been appointed VP of Sales at leading mobile Demand-Side Platform LoopMe to support the company’s rapid international expansion.Peter’s goal is to establish LoopMe's position as the first choice in full-screen mobile video for brand advertisers, initially across the UK agencies but also to EMEA and beyond. He began his media career in the world of outdoor advertising at JCDecaux. He then moved into digital at BSkyB.

TubeMogul-TubeMogul has oppened new offices in Mexico and Brazil. Bernardo Toca will lead the Mexican office. Toca has more than 15 year´s experience in digital media. He has previously worked for ClickMagic, Disney, Google and AT&T.

Adriano Hayashi will lead the Brazilian office. He has previously worked for Cadreon Australia.

Christopher Neary-IMS Internet Media Services (IMS) has appointed Christopher Neary as Managing Director for Chile and Alexandre de Freitas Managing Director for Brazil. The executives will be in charge of all the operations in Chile and Brazil.



Claudia Horta has been named Account Director of NBS Brazil. She will be in charge of the Petrobras, BR, Dial, Ministério do Esporte and Electrobras/Electronorte accounts in the country.


David Rodríguez has been named chief innovation officer of DDB Latina Puerto Rico.

Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.