Cisneros Media partners with RRsat to expand broadcasting reach to LatAm & Hispanic Clientele

What: Spanish-language content producer Cisneros Media has partnered with RRsat , provider of digital media services,to deliver its content around the world, launch new channels and expand into new territories, especially Latin America.
Why it matters: RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets.

descarga (3)RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.

RRsat will provide Cisneros Media services globally including its’ portfolio of Pay-TV channels, which comprises Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community. As business and operations expand, a new RRsat playout center will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media’s Miami studios, one of South Florida’s most prominent production facilities with over 120,000 square feet, encompassing six sound stages as well as post-production and office space.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. RRsat will also have strength connectivity to its U.S. media center in Hawley, PA and RRsat's global fiber network, providing the ability to expand into additional key global markets for the benefit of the Latin American and Hispanic communities across the globe.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. 
 

CisnerosMedia-JonathanBlum-MR“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum (photo), President of Cisneros Media.

“This partnership with Cisneros Media demonstrates RRsat’s long term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, Head of Commercial Services & Development of RRsat America.

Cosme Lopez, General Manager of Cisneros Media’s Pay-TV unit, emphasized the importance of the partnership: “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa; and all from our own home.”


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).