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NOMINATE to Health Care, OTT, and Soccer Advertising Awards!

July 28, 2014

Dollar Tree

Dollar Tree buys Family Dollar creating biggest Discount Retailer, how will it affect their Marketing?

Discount store chain Dollar Tree is buying  rival Family Dollar Stores Inc for about $8.5 billion, creating North America’s biggest discount retailer with combined 2013 sales of more than US$ 18 billion in total sales and, therefore, surpassing Dollar General’s US$ 17.5 billion. The acquisition has a particular high impact on the Hispanic shopper who tends to leverage the discounter channel more more than the average U.S. shopper.

#Portada14: Dish and Horizon Media added, Early Bird expires next week!

We just added more major client and and agency executives to the roster of #Portada14: The Hispanic Music and Entertainment Marketing Forum on Sept. 17 and our 8th Annual Hispanic Advertising and Media Conference on Sept 18. Alfredo Rodriguez, Vice President of Latino Marketing at DISH and Karina Dobarro, VP, Managing Director, Multicultural Brand Strategy at Horizon Media are the lastest additions.