Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
July 16, 2014
Retail giant CVS Caremark, a New York Stock Exchange-trade company based in Woonsocket, Rhode Island, has agreed to acquire Miami-based drugstore chain Navarro Discount Pharmacy. Financial terms weren’t disclosed and the deal is still subject to customary conditions, including regulatory approval according to CVS’ sources.