Medula jumps into the Spanish-language Video Opportunity

What: Medula, a 360 media solutions company specializing in the U.S. Hispanic and Latin American markets , is launching a Spanish-language video network with content and inventory from Latin American publishers.
Why it matters: Medula's foray reflects the opportunity Latin American content and online ad inventory visited by U.S. Hispanics has in the U.S. Hispanic market.

bbcfd17a0ef008606c53d1da081c10ae_400x400Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.

Medula's Hispanic video network solutions ,which has over 3 million pre roll's in the U.S, allows its clients to reach audiences throughout the U.S Hispanic market. "We currently have 3 million impressions in the US but aim to have 10 million by the end of the year. We can target any geographical area," Natalie Folgar, Marketing Manager at Medula tells Portada.

With the continued influence of the Latin American culture throughout media and Hispanics over-indexing in the adaptation of technology including video consumption, Medula has begun to offer a network that provides digital video solutions. This network allows publishers the ability to showcase, syndicate their content and monetize their traffic.

Expanding our network to include premium Hispanic video content has become a priority for the company.

It also offers clients a premium content bank that accommodates to various cultural nuances within the U.S Hispanic and Latin American audiences, generating a simple video solution that meets cultural relevancy in one digital video platform. According to Folgar, Medula has several sources of content: "Our publishers produce their own original content that is also shared other publishers. Additionally we have a partnership with AP Spanish videos."

Latin American sites with U.S. Hispanic traffic

Medula is 100% publisher owned and operated. The network is comprised of premium space that includes 300 plus sites such as eluniversal.com, laprensa.hn, laprensa.ni, elheraldo.hn, libro.pe, larepublica.pe, elpopular.pe, wapa.pe, elcolombiano.com, imagen.com.mx, mujereslatam.com,deportivolatam.com, mrviajes.com, mrbujia.com and many more. These sites have substantial U.S. Hispanic traffic that can be geotargeted to deliver ad campaigns.

"Expanding our network to include premium Hispanic video content has become a priority for the company. We want to make sure we offer a quality service that encompasses a pleasant experience not only for our clients but also for our readers by delivering a quality product that speaks to our Hispanic audience." Vicente Jubes, CEO of Medula.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.