A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
::: Asics’ -Starcom ::: Chery – Argentina ::: Hibu – Chile ::: Haivision – Convergencia Digital – Latin America ::: BBC – Latin America :::
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- Asics’ – Global
The agency Starcom has won Asics’ Global Media Planning and Buying Account after a pitch, beating MediaCom and incumbent OMD, according to an Adweek report. In addition to planning and buying, Starcom will also handle data and analytics work.It will work with Asics’ global creative agency 180 in Amsterdam to develop an integrated communications strategy.Although Asics’spent about US $15 million last year in the U.S., according to Kantar Media, it will need to grow that marketing effort if it wants to make significant inroads.
- Chery – Argentina
The Argentinean agency Yeah!, leaded by Sebastián Ibarra and Daniel Bloise, has won the Chery account after a pitch. Chery is part of the automotive group SOCMA. The agency will be in charge of the creative duties, media buying and planning for Chery in Argentina as well as its brands: Tiggo, QQ, Fulwin, Skin and Face.
- Hibu – Chile
Hibu, digital marketing & web company, has announced it has joined the Club Chile Digital as strategic partner.
- BBC – Miami
BBC Worldwide officially inaugurated its Latin American HQ in Coral Gable, Miami. The event was hosted by Fred Medina, executive vp and managing director of BBC Worldwide Latin America and U.S. Hispanic, together with BBC Worldwide’s president of global markets, Paul Dempsey. “The opening of this regional trading hub represents a natural extension of 80 years of presence in Latin America and enables us to continue to increase our footprint in the region,” said Medina. “We have big ambitions for Latin America and the new headquarters are our launch pad.From here, we will lead operations in 18 countries.”, said Paul Dempsey.
- Haivision – Convergencia Digital – Latin America
Haivision, an enterprise video technology company, announced a strategic alliance with Convergencia Digital Signage (formerly Congress-Sales) for distribution in Latin America. The partnership will leverage Convergencia’s expertise in digital signage and Haivision’s digital signage solutions to drive expansive growth in multiple markets and increased regional presence to better serve joint customers.
Convergencia offers self-serve, hosted and managed solutions for end-to-end digital signage, including content creation and distribution technologies powered by Haivision’s CoolSign digital signage solution. A number of Argentinian companies in the financial, oil and gas, heathcare, and retail industries are already relying on Convergencia and Haivision for digital signage, including customers like Musimundo, Aeropuertos Argentina 2000, YPF S.A., Coca-Cola Company, Telecom Argentina, Telefonica, Cencosud, and others. Haivision’s CoolSign digital signage solution provides a seamless approach to managing and distributing digital signage with fully integrated live IP video content.
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