Changing Places: Orlando Nieves, Christopher Pircio, Michael Uriarte, Eglon Simons…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Orlando R. Nieves was recently appointed as VP Integrated Marketing Solutions at Entravision Communications in Tampa. Before that he was the General Manager of Hispanic Initiatives at the Tampa Media Group, where he managed several Spanish-language properties including Spanish-language weekly Centro Tampa.

Emmanuel Hoog, President and CEO of AFP, this morning announced the appointment of Michèle Léridon as the agency’s Global News Director. On August 1 she will succeed Philippe Massonnet, who has decided to give up his duties as Global News Director at the end of July, after having served in that position since May 2009.

New York's El Diario La Prensa has let go 12 staff members on Friday June 13, Capital New York reports.Layoffs will be effective on June 27.

380a3beChristopher Pircio was named CPA Chief Financial Officer at Mercury Media, an independent full-service direct response media agency. Most recently, he served as Chief Financial Officer for iProspect, a global digital performance marketing agency. Prior to iProspect, as Chief Financial Officer, Vice President of Operations, and Treasurer of New York Times Company’s New England Media Group (NEMG). He holds a Bachelor of Science in Accounting and Economics from the University of Massachusetts and is a CPA.


descarga (2)Greenspun Media Group has promoted veteran Michael Uriarte to director of marketing & events. He will spearhead GMG’s campaign planning as well as event programming.Prior to this; he was GMG’s strategic partnership manager. He began his career at GMG as a promotions manager. Prior to that, he worked at WENDOH Media and The Light Group. Based in Las Vegas, Uriarte is a graduate from Silverado High School and University of Nevada, Las Vegas where he received his bachelor’s in hospitality management.


esEglon Simons was named president of the National Association for Multi-ethnicity in Communications (NAMIC). He retired from Cablevision Systems Corp. in 2011 after serving as executive Vice President of Cablevision’s Rainbow Advertising Sales Co. He also worked for CBS Television Stations Division. prior to that.Leading Source on Latin Marketing and Media


halHal Brown has been promoted to chief marketing officer at Delta Media, an independently owned out-of-home media buying agency.Prior to this, Brown was Vice President, national ad sales.


261790-Ava_JordhamoAva Jordhamo, president of ZenithOptimedia North America, was promoted to chief operating officer of the region. She will continue to oversee management of Zenith’s Toyota account and will continue to report to Tim Jones, CEO North America for ZenithOptimedia.  She began her career in the media department of Saatchi & Saatchi, which was eventually spun off to become Zenith.

Read prior Changing Places weekly editions.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.