Sales Leads: JC Penney, Starbucks, Kroger, Cigna…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. 14 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 1-212-685-4441 or e-mail her at SEE A DEMO OF THE DIRECTORY!

  • JC Penney

aDh9YWhg_400x400The retail chain JC Penney is launching for the first time an extensive World Cup soccer campaign that specifically targets Hispanic women , according to an Ad Age report.This a major step for JC Penney, a main sponsor of Univision’s World Cup coverage, as Hispanics account for double-digit percentage of store sales and are expected to be the single biggest source of growth for the retailer in 2014.


  • Starbucks

e2d47eea47025ad0d75939f12390648a_reasonably_smallStarbucks has replaced its´ incumbent media agency of six years, Omnicom’s PHD, with Starcom MediaVest Group’s Spark, according to an Ad Age report. This means a major win for Spark as Starbucks spent about US $95 million on U.S. measured media in 2013, according to KantarMedia.



  • Cigna

Cigna_logo4_400x400Health insurance provider Cigna will move its´ creative and media accounts from incumbent Hill Holliday to OMD and  McCann respectively. OMD reportedly beat out UM, while McCann beat out DDB.This switch comes about a year after Lisa Bacus joined Cigna as global chief marketing officer.



  • Jewel-Osco

Jewel-FBOptimized-2_reasonably_smallJewel-Osco will open the soccer season offering food tips for soccer viewing parties, staging player appearances and offering free gifts and prizes from June 7 through July 12 at five Chicago area stores including Chicago, Waukegan and Elgin, IL. St. Augustine College Chef Rafael Perez and his culinary students will be on-site to prepare authentic recipes like Soccer Ball Cake Pops and Pollo Pibil. Sponsored by Quaker, players from the Chicago Fire Soccer Club will make guest appearances and sign autographs for any shopper who attends.  Participating brands like Bush Brother’s, Mondelez and Clorox will provide prizes, including official soccer jerseys and game tickets.


  • Kroger Co.

sKroger Co. will display banners across the country featuring Mexican foods and dishes across fresh departments during three weeks of events this June."Savor World Flavor: Taste of Mexico” will include new product selections, cooking demonstrations and food sampling from June 1-22. However, events will vary by location. Kroger’s stores with Starbucks cafes will feature a Horchata Frappucino for a limited time and in center store, Kroger will feature Mexican brands and products like Paletas (ice pops made from fruit), Crema Mexicana (buttery-rich table cream for entree toppings), Mexican Coke (sweetened with cane sugar), Cajeta Coronado (caramel topping made from goat's milk) and Arcoiris Cookies (marshmallow and vanilla stacked cookies).To search dates and times of local events, customers can visit


  • Twitter

v65oai7fxn47qv9nectx_reasonably_smallTwitter has released a World Cup video and brand campaign encouraging consumers to use the service during the upcoming World Cup games.This video,which was created by Goodby Silverstein & Partners, will introduce the slogan, “Love Every Second,” that is likely to appear in future brand marketing.


  • Wrangler

BI6YPcsj_400x400Wrangler is introducing a new line of denim called “Red”, which targets millennial men. Unlike traditional Wrangler jeans, Red is geared for style and a  US $20 low price. These pants will be sold in four fits: Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot. The line will be marketed with a 100% digital campaign to reach younger customers and keep the brand strong and relevant. The clothing will be available this summer at Walmart,, and The launching comes in a time when all men’s apparel sales grew from 5% to US $60.8 billion in 2013 to 12% to US $4.8 billion, according to NPD Group.

CHECK OUT Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 1-212-685-4441 or e-mail him at

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.