L’Oreal and Estée Lauder added! #Portadalat starts tomorrow!

#Portadalat , the Latin Online Video Forum and the 6th Annual Latin American Advertising and Media Summit,  are starting tomorrow Tuesday June 3  in Miami's InterContinental Hotel. Maya Kosovalic, Digital & Communications Manager - Americas Zone at L'Oreal and Denisse Guerra, Regional Marketing Director Latin America at The Estée Lauder Companies are two last-minute additions to a pathbreaking program. If you have not registered yet, here is your ast chance to register at the online promotional price! (At the door prices are US$ 1,199 for the Combo, US $399 for Latin Online Video Forum,  US$800 for the Latam Summit).  Below more details about two days filled with must-know content and unparalleled networking opportunities.

Scott Dadich

Scott Dadich, Editor-In-Chief, Wired

Fernando Fiore, Presidente, Republica Deportiva

#Portadalat's program is filled with leading brand marketers, agency and media executives who are going to discuss major growth opportunities in the Latin American and U.S. Hispanic advertising and media markets.

Two media and entertainment celebrities are adding star power to the program: Wired's Editor-in-Chief Scott Dadich's keynote presentation will explore "what Design means to Technology." Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

Only eight days before the 'brazuka' starts rolling at the Soccer World Cup in Brazil, attendees will be able to get first-hand insights from Fernando Fiore. The Emmy Award Winner and soccer insider "presidente" of La Republica Deportiva (Univision) will talk about what he expects to happen on the soccer field and share his views on how the Soccer Marketing discipline will be impacted by the upcoming World Cup.

Check out the 12 ways in which #Portadalat will drive panregional marketing forward


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.