Brazil regulators approve Virgin Mobile venture with Telefonica

What: Regulators in Brazil have approved Virgin Mobile's venture with Telefonica SA´s mobile network.
Why it matters: The local unit of Virgin Mobile Latin America will start operating early in 2015, adding competition to the telecommunications market.

descargaRegulators cleared Virgin Mobile Brasil to market cell phone plans in the country using Telefonica Brasil SA's mobile network, adding competition in the  telecommunications market.

The local unit of Virgin Mobile Latin America, run by Richard Branson's Virgin Group, signed  a deal in January to lease capacity from Telefonica and plans to start operations early in 2015, Phil Wallace, co-founder and chairman of the Virgin unit, said in an interview on Wednesday.

Wallace said the company was targeting 15- to 30-year-old consumers with prepaid plans, a strategy that has yielded 1 million Latin American subscribers since Virgin started Chilean operations in 2012 and arrived in Colombia last year.

Virgin is launching its Brazilian venture as the country's crowded wireless market slows sharply from a recent boom, when falling prices and low unemployment fueled service growth to more than 270 million mobile connections in a country with fewer than 200 million people.

Revenue growth has slowed to a crawl over the past year, due to tighter credit and eroding consumer confidence, reinforcing expectations among some analysts of consolidation among Brazil's major four mobile carriers.

In coming years, Wallace said he expects 10 to 15 percent of Brazil's mobile subscribers will use so-called "virtual operators" such as Virgin, which use third-party networks to sell plans under their own brands.

Virgin Mobile Latin America recently raised $86 million in fresh capital and took out a $42 million credit line to start service in Brazil and Mexico, which it will launch this year, the company said.

Source: Reuters


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.