#Portadalat starts tomorrow! Wired’s Scott Dadich and Univision’s Fernando Fiore top stars

We are kicking it up a notch to an even higher level at next week's #Portadalat, the 6th Annual Edition of the Portada Latam Summit in Miami tomorrowTuesday June 3 and Wednesday June 4 and the Latin Online Video Forum which takes place on June 3 in the morning. Wired's Editor in Chief Scott Dadich and Univision's "El Presidente" star sports caster Fernando Fiore are  adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing (latest addition is Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER), agency and media players. If you did not get your tickets yet, register at the special online promotional rate!

Scott DadichTo provide #Portadalat attendees first-hand insights and trends from the tech and media industries on the U.S. West Coast. Wired's Editor-in-Chief Scott Dadich is flying in from San Francisco. Dadich's keynote presentation will explore "what Design means to Technology". Specifically, Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond. According to Dadich, Design is a key force in shaping how we consume and understand technology. Dadich will provide real world examples of tech products and talk about what that means for media professionals and consumers. Key Trends to watch including Bluetooth Smart, Ultra-HDTV, Console War VIII, Biometrics, Quantified Cars and more.

Design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

The biggest show in the world explained by "El Presidente"

Fernando Fiore

Fernando Fiore, Anchor  of Univision's Republica Deportiva and Emmy® Award Winner

Only eight  days before the 'brazuka' starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider "presidente" of La Republica Deportiva (Univision) Fernando Fiore's  about what he expects to happen on the soccer field. Who is going to win? Brazil, Spain, Germany, Argentina, Italy? Or is there going to be a surprise.

Fiore, who is also a soccer-marketing expert, will also share how he expects  the Soccer Marketing discipline to be impacted by the upcoming World Cup.

Other Key Players participating at #Portadalat include:

    • Josh Chasin, Chief Research Officer, Comscore
    • Annika Blockstrand, Regional Media Director,Mondelēz International
    • Carlos Espindola, eHub Manager Latin America, 3M
    • Felix Palau, Brand VP Global MKT Américas,  Heineken
    • Andrea Isaac, Head of Strategy, Havas Media International
    • Diego Fernandez-Martin, SVP/Managing Director, Starcom
    • Juan David Pinzon, president, Ariadna
    • Mark Larkin, General Manager, CNET
    • Mario Garello, Regional Marketing and Advertising Manager, Despegar
    • Ana Margarita Ramirez Zapata,Digital Marketing and Sales Manager, Americas, Melia Hotels International
    • Ricardo Rivera Alaniz, Director of Marketing, Volaris
    • Artie Bulgrin, SVP Global Research+Analytics, ESPN
    • Rebecca Drucker, CEO, Piccolo Artists
    • Luis Ortuzar, Regional Marketing Director, LVMH...and dozens more!

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.