Heinz Brazil names Africa agency of record

What: Africa has been appointed agency of record for Heinz Brazil, after a global pitch.
Why it matters: The agency will handle communications for the company in that country, beginning on July 1st.

hFollowing a global pitch, Agency Africa has been appointed to handle communications for Heinz Brazil.The deal is effective on July 1st.

After the pitch, Heinz announced that it would begin to work globally with agencies from the Interpublic (IPG) – in North America – and Omnicom Groups in the rest of the world, and in Brazil the collaboration will be in charge of Africa.

Famous for its many products such as Heinz Ketchup and mustard, the company has presence in more than 200 countries worldwide with headquarters in Pittsburgh, Pennsylvania.

“We are honoured by the conquest. Heinz is a market leader in more than 50 countries and is a synonym of quality and excellence. I'm sure that this partnership will be a great success,” said Africa Co-Presdient, Marcio Santoro.

“We're very happy with this result. Africa develops strategic and innovative work and grows along with its clients,” said Heinz Marketing Manager, Sergio Eleuterio.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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