PubMatic strengthens its mobile offering with Mocean Mobile´s acquisition

What: Supply-side platform provider PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed sum.
Why it matters: With Mocean Mobile’s ad-serving capabilities , PubMatic existing mobile offering will expand Increasing its´ premium publisher base.

PubMatic-MoceanSupply Side Platfrom (SSP) PubMatic acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.

With this acquisition, Mocean Mobile’s ad-serving capabilities and its ad network will help to extend PubMatic existing mobile offering by supplementing PubMatic's mobile app, mobile web and tablet capabilities with a mobile ad server.

 As a result, The company will be able to provide publishers with an end-to-end mobile solution for traditional direct sales, programmatic direct sales, and mediation.
 

Mocean Mobile's and its more than 40 employees, will join PubMatic bringing the new company's headcount to over 475 employees worldwide. PubMatic will continue to work with Mocean Mobile's clients, which include mobile ad networks, app stores and nearly 50 publishers as well as more 70 third-party mediation partners, and will support existing services while increasing investment in product development across the company's mobile platform.

"The addition of Mocean Mobile's highly regarded mobile ad server technology, greatly enhances our ability to provide publishers with a fully integrated, enterprise grade solution built to handle the complexity of mobile. This combination expands the infrastructure and technology underlying our multi-screen capabilities, and accelerates our ability to extend our programmatic mobile offering across direct as well as indirect sales," said Kirk McDonald, president of PubMatic.

"With the integration of Mocean Mobile's ad serving technology, the combined mobile solution will allow publishers to effectively yield manage their mobile direct performance, and programmatic demand in a single ad server stack," said Bennett Theimann, CEO at Mocean Mobile. "


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.