DataXpand chooses Lotame to power its Audience Data Marketplace

What: Latin America Audience Marketplace DataXpand has selected data management platform Lotame to power its marketplace.
Why it matters: Lotame will help bring Dataxpand audience data and drive ROI for brands targeting audiences in Latin America, Europe and the US.

lotameDATADataXpand, the Latin American Audience Data Marketplace has selected   Lotame,the independent data management platform (DMP), to power its data marketplace.

This partnership will enable DataXpand to offer its audience data for Latin America, Europe and the US, where it already has a relationship with publishers, through Lotame to help drive ROI for brand and performance campaigns.

Buyers can also build rich profiles of the user by purchasing demographic and psychodemographic datasets from leading data providers such as DataXpand.DataXpand´s audience groups are based on demographic , language and online behavior, including how consumers browse, search and demonstrate interest in products and services.

Thanks to this partnership, Lotame DMP clients can access DataXpand`s audience segments for their branding and performance campaigns.

DataXpand´s audience data will most probably help brands innovate and improve brand recognition, response rates and conversion.

“Through DataXpand’s exclusive relationships with publishers, our clients are able to access high-quality, hyper local audience data through the DataXpand Audience Data Marketplace for better targeting,” said Kevin Kohn, CRO at Lotame.


Editorial Staff @portada_online

Portada Staff

Leave a comment


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.