PubMatic strengthens its mobile offering with Mocean Mobile´s acquisition

What: Supply-side platform provider PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed sum.
Why it matters: With Mocean Mobile’s ad-serving capabilities , PubMatic existing mobile offering will expand Increasing its´ premium publisher base.

PubMatic-MoceanSupply Side Platfrom (SSP) PubMatic acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.

With this acquisition, Mocean Mobile’s ad-serving capabilities and its ad network will help to extend PubMatic existing mobile offering by supplementing PubMatic's mobile app, mobile web and tablet capabilities with a mobile ad server.

 As a result, The company will be able to provide publishers with an end-to-end mobile solution for traditional direct sales, programmatic direct sales, and mediation.
 

Mocean Mobile's and its more than 40 employees, will join PubMatic bringing the new company's headcount to over 475 employees worldwide. PubMatic will continue to work with Mocean Mobile's clients, which include mobile ad networks, app stores and nearly 50 publishers as well as more 70 third-party mediation partners, and will support existing services while increasing investment in product development across the company's mobile platform.

"The addition of Mocean Mobile's highly regarded mobile ad server technology, greatly enhances our ability to provide publishers with a fully integrated, enterprise grade solution built to handle the complexity of mobile. This combination expands the infrastructure and technology underlying our multi-screen capabilities, and accelerates our ability to extend our programmatic mobile offering across direct as well as indirect sales," said Kirk McDonald, president of PubMatic.

"With the integration of Mocean Mobile's ad serving technology, the combined mobile solution will allow publishers to effectively yield manage their mobile direct performance, and programmatic demand in a single ad server stack," said Bennett Theimann, CEO at Mocean Mobile. "


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.