Sales Leads Heinz, Twitter, Cablevisión, Hasbro, Pond’s…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Twitter - Ogilvy PublicRelations ::: Cablevisión Monterrey / Hasbro - Archer Troy ::: Pond´s - Room23 :::  Travesías Media - América Latina ::: Grupo Vips - MRM//McCann España :::  Gulf Oil  - ADV Vázquez Argentina ::: Mabe Global - Sparkling México :::

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

Heinz- Global
heinzHeinz has shifted Its US $250 Million Global Media Account to OMG and to IPG’s UM leaving incumbent Cramer-Krasselt out.While UM (Universal McCann) will handle the Heinz U.S. business, it is not yet clear how OMG media agencies PHD and OMD will split the international business. According to MediaPost , the company’s total ad spend, about 25% is in the U.S. Cramer-Krasselt, which did not participate in the review, continues to handle the creative account for now.The review followed the acquisition last June of Heinz by an investment consortium that included Berkshire Hathaway and 3G Capital.

Twitter - Latin America

Ogilvy - Twitter -Ogilvy Public Relations is the new PR agency of Twitter in Latin America. The agency will be in charge of the PR in Brazil, Argentina and Mexico. Emmanuel Evita will supervise the work as Director of Public Relations of Twitter in Latin America.

 

Cablevisión Monterrey / Hasbro - Mexico

ArcherTroy -The independent agency Archer Troy has won the accounts of Cablevisión Monterrey and Hasbro after a pitch.

The agency will be in charge of strengthen Cablevisión Monterrey creative´s brand strategy in 360, ATL and BTL. Also, for Hasbro the agency will be in charge of the creative duties for the brand´s shopper marketing and print media.

Pond’s - Argentina

ponds -Pond’s, Unilever´s brand, will work with Room23 as its agency in the country. Room23 will work with Pond´s in digital media, radio, pnts and advertorials. Dolores Fernandez Alberti will be in charge of the account, Agustina San Germán, will be in charge of the social media and Adrián Alonso, is the creative director.

Grupo Vips - España

Club Vips -Grupo Vips has chosen MRM//McCann as its creative agency in Spain. The agency will be in charge of the creative duties and will support Club Vips as advisor in marketing offline, digital and social media.

 

Gulf Oil - Argentina

Gulf ADV -ADV Vázquez  will work with Gulf Oil in Argentina as its creative agency.

 

 

Mabe - Global

Mabe - Sparkling -Sparkling, the independent agency leaded by Arturo Miranda, Esteban Sacco and Rafa Barthaburu, will be in charge of the creative duties of Mabe globally. The account will be managed in Ciudad de México.

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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