Changing Places LatAm:​ Marcelo Delbarba, ​Luciana Salazar, Valeria Beola…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Mariano Duhalde - Havas Worldwide España :::  Valeria Beola - Turner Internacional Argentina ::: André Chueri - Click Isobar Brasil :::  Miquel Daura - Arrechedera Claverol México ::: Marcelo Delbarba -  Grupo Dentsu Aegis Network Argentina ::: Mercedes Pájaro Moro - Starcom MediaVest Group Argentina :::

Headway Digital_Luciana SalazarHeadway Digital has appointed Luciana Salazar as new sales director for Latin America. She will be in charge of the operations in the region and to expand the company into new markets.

Luciana Salazar has previously worked for Sizmek (ex Mediamind).


Marcelo Delbarba -Marcelo Delbarba is the new CEO of  Dentsu Aegis Network in Argentina. The Group includes the agencies Dentsu, Carat, Vizeum and iProspect.

Delbarba has worked before for Del Campo Nazca Saatchi & Saatchi, Draftfcb  and Grey. The Group also announced the promotion of  Adriana Riquelme as managing director of Carat and Guido Righetti as managing director of Vizeum.  iProspect will be managed by Sergio Alvarez in the region.

Mercedes Pájaro Moro -

Starcom MediaVest Group Argentina has appointed Mercedes Pájaro Moro as its new director of the digital hub for  P&G. She will report to Eliana Agostini (P&G Account Director) and Guillermo Tafet (CEO).  Pájaro Moro has previously worked at  Havas Media and has experience in digital marketing, SEO, media buying,  DSP’s, affiliate marketing, mobile marketing, retargeting and team management.


Mariano Duhalde -Mariano Duhalde has left the creative direction of  Havas Worldwide in Madrid, Barcelona and Buenos Aires.



Valeria Beola -Turner Internacional Argentina, division of Turner Broadcasting System Latin America, has hired Valeria Beola to work as its planning director for advertising and sales in South America, Peru, Colombia and also Central America. She will report to Bernardo Benedit,  VP of sales and Jesús Barón, executive director of planning for advertising and sales for Latin America.

Beola has previously worked for LAMAC (Consejo Latinoamericano de Publicidad en Multicanales).

André Chueri -The Brazilean agency Click Isobar has announced André Chueri, former COO, as its new president. Chueri is replacing Abel Reis. Pedro Cabral will continue working with startups investments and the executive board will remain the same: Claudio Souza, Eliel Allebrandt, Fred Saldanha, Renata Bokel, Rose Campiani and Fabiano D’agostinho.


Miquel Daura -Arrechedera Claverol has appointed Miquel Daura, ex general director of DoubleYou Mexico, as its new VP Business Development.




Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.