Hot Mexican B2B Media: UBM buys construction event¨Expo CIHAC¨
What: UBM has acquired construction event Expo CIHAC, one of the 10 largest trade shows in the Mexican market.
Why it matters: The event, to be held on October 14 -18 at the Centro Banamex in Mexico City , will be UBM´s second in Mexico.
London-based show producer and B2B Media company UBM has acquired Expo CIHAC, one of the 10 largest trade shows in the growing Mexican market. Terms of the acquisition have not been disclosed. However, Centro Impulsor de la Construccion y Habitacion A.C. (CIHAC), the construction industry association behind the show, has already enlisted to provide "long-term" support, according Foliomag sources . Eleven of the group's current employees will remain as well.
The show will be UBM's second in Mexico, also aimed at the construction market. It will be held from October 14 to October 18 at the Centro Banamex in Mexico City.
The Expo CIHAC acquisition follows the launch of Concrete Show Mexico, extension of UBM's Concrete Show Brazil property, to be held at the Centro Banamex in Mexico City from May 21 to May 23.Apart from this, UBM also maintains several offices in Mexico.
Expo CIHAC serves the infrastructure, construction and housing markets.
It has gathered more than 30,000 attendees, appealed 500 exhibitors and generated around US $6.8 million in revenue last year, according to UBM.
"We are delighted to have Expo CIHAC as UBM's first tradeshow acquisition in Mexico "Expo CIHAC builds on UBM's established strategy of acquiring strong events which serve structurally growing markets and communities. We look forward to welcoming the Expo CIHAC team to UBM, and to continuing our close, positive cooperation with the CIHAC association," says Jaime Salazar, managing director of UBM Mexico, in a statement.