Jackie Hernandez gets new position as CMO of NBCU Hispanic Enterprises & Content

What: Jackie Hernandez was promoted to Chief Marketing Officer at NBCU, Hispanic Enterprises and Content.
Why it matters: She will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

jhJackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.

In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.

Although she will be leaving her current role as chief operating officer at Telemundo , she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

In 2008, Hernandez joined Telemundo as COO. Before that, she was publisher of People en Español and Teen People ; and also held marketing positions at Turner International Sales and at Time magazine.

Source: Broadcasting&Cable

Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.