Luis Silberwasser named president of Telemundo Network

What: Luis Silberwasser, has been appointed President of Telemundo Network, to be effective in August.
Why it matters: He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

nbcuniversalNBCUniversal’s Hispanic Enterprises and Content has announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.

Most recently, he was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. He previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region's 15 channels. In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery's international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division. Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.

Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.

“Luis is a world-class operating executive with exceptional management, content and leadership experience. His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network,” said Uva.

ls“Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future.   I look forward to working with Telemundo’s great creative team to take the network to the next level, “said Silberwasser (photo).

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.