What: Spring´s warmer weather has brought plans on vacations along with seasonal allergies. That is why, Pharmacy and Travel categories produced the largest traffic gain in March.
Why it matters: The total Internet audience that month was 227,169 of unique visitors. Addthis came in first syndicated Ad focus entity with 221,768 unique visitors.
comScore, Inc. has released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. Total internet audience number was of 227.169 million unique visitors in March 2014.Out of that number, AddThis ranked as the first syndicated Ad focus entity with 221.768 million and 97.6% reach and Yahoo Sites second with 192.290 million Unique Visitors and 84.6% reach.
Since spring season has settled, many people in the U.S. are planning to enjoy the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In addition to the warmer weather, spring also has brought seasonal allergies, causing the Pharmacy category to produce the largest traffic gains this month.The second largest gainer was the travel category.
Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
| Total Unique Visitors (000) | Total Unique Visitors (000) | Total Unique Visitors (000) | |
|---|---|---|---|
| Feb-2014 | Mar-14 | % Change | |
| Total Internet : Total Audience | 222,390 | 227,169 | 2 |
| Health – Pharmacy | 6,164 | 7,954 | 29 |
| Travel – Car Rental | 5,166 | 6,501 | 26 |
| Lifestyles – Green | 18,944 | 22,617 | 19 |
| Retail – Tickets | 20,848 | 24,626 | 18 |
| Real Estate | 56,357 | 66,145 | 17 |
| Retail – Toys | 12,606 | 14,634 | 16 |
| Retail – Home Furnishings | 34,663 | 40,004 | 15 |
| Automotive – Resources | 53,906 | 62,017 | 15 |
| Travel – Information | 50,865 | 58,359 | 15 |
| Services – Instant Messengers | 13,437 | 15,377 | 14 |
Source: comScore Media Metrix. March 2014 vs. February 2014.Total U.S. – Home, Work and University Locations.
Top 50 Properties (Desktop Only) March 2014
| Rank | Property | Unique visitors(000) | Rank | Property | Unique visitors(000) | |
|---|---|---|---|---|---|---|
| Total Internet : Total Audience | 227,169 | |||||
| 1 | Google Sites | 193,033 | 26 | WebMD Health | 35,321 | |
| 2 | Yahoo Sites | 192,290 | 27 | Wal-mart | 34,152 | |
| 3 | Microsoft Sites | 174,078 | 28 | ESPN | 33,837 | |
| 4 | 137,895 | 29 | Fox News Digital Network | 33,058 | ||
| 5 | AOL,inc. | 114,948 | 30 | New York Times Digital | 31,796 | |
| 6 | Amazon Sites | 103,096 | 31 | Dropbox Sites | 30,993 | |
| 7 | Glam Media | 84,842 | 32 | Conde Nast Digital | 30,649 | |
| 8 | Turner Digital | 83,438 | 33 | YP Local Media Network | 30,232 | |
| 9 | CBS Interactive | 75,794 | 34 | t365-Tribune | 30,119 | |
| 10 | Wikimedia Foundation Sites | 69,420 | 35 | Netflix.com | 30,112 | |
| 11 | Ask Network | 66,759 | 36 | Adobe Sites | 29,563 | |
| 12 | Apple Inc. | 66,484 | 37 | Federated Media Publishing | 29,402 | |
| 13 | eBay | 64,905 | 38 | Meredyth Digital | 28,689 | |
| 14 | Weather Company, the | 64,071 | 39 | Defy media | 27,846 | |
| 15 | Comscast NBCUniversal | 62,371 | 40 | Time Warner (Excl. Turner/WB) | 27,647 | |
| 16 | About | 61,428 | 41 | Pinterest.com | 26,739 | |
| 17 | Gannet Sites | 57,517 | 42 | Tumblr.com | 26,406 | |
| 18 | 49,451 | 43 | Buzzfeed.com | 26,161 | ||
| 19 | Answer.com Sites | 48,184 | 44 | Ziff Davis Tech | 25,166 | |
| 20 | craiglist,inc. | 41,024 | 45 | WordPress.com | 24,955 | |
| 21 | Demand Media | 39,652 | 46 | Techmedia Network | 24,235 | |
| 22 | Twiiter.com | 39,535 | 47 | Disney Online | 23,783 | |
| 23 | Viacom Digital | 38,945 | 48 | IDG Network | 23,525 | |
| 24 | Hearst Corporation | 37,791 | 49 | AT&T,Inc. | 23,202 | |
| 25 | Yelp | 36,846 | 50 | Dictionary.com Network | 23,110 |
Source: comScore Media Metrix . March 2014.Total U.S. – Home, Work and University Locations
Ad Focus Rankings (Desktop Only) March 2014
| Top 30 Syndicated Ad Focus Entities | Top 30 Syndicated Ad Focus Entities | Top 30 Syndicated Ad Focus Entities | Top 30 Syndicated Ad Focus Entities | Top 20 Ad Networks/Buy Side Networks | Top 20 Ad Networks/Buy Side Networks | Top 20 Ad Networks/Buy Side Networks | Top 20 Ad Networks/Buy Side Networks | |
|---|---|---|---|---|---|---|---|---|
| Rank | Property | Unique Visitors (000) | % Reach | Rank | property | Unique Visitors (000) | % Reach | |
| Total Internet : Total Audience | 227,169 | 100.0 | ||||||
| 1 | Addthis | 221,768 | 97.6 | 1 | Google Ad Network | 213,919 | 94.2 | |
| 2 | Yahoo Sites | 192,290 | 84.6 | 2 | Conversant (Formerly ValueClick networks) | 195,526 | 86.1 | |
| 3 | Sharethis | 189,686 | 83.5 | 3 | Advertising.com | 177,109 | 78.0 | |
| 4 | 185,508 | 81.7 | 4 | Criteo | 176,227 | 77.6 | ||
| 5 | Outbrain | 177,719 | 78.2 | 5 | Casale Media- Media Net | 174,579 | 76.9 | |
| 6 | Fcaebook.com | 135,765 | 59.8 | 6 | RadiumOne | 171,741 | 75.6 | |
| 7 | Youtube.com | 120,938 | 53.2 | 7 | Microsoft Media Network US | 170,194 | 74.9 | |
| 8 | AOL,Inc. | 114,948 | 50.6 | 8 | Collective Display | 159,090 | 70.0 | |
| 9 | MSN | 105,985 | 46.7 | 9 | Genome From Yahoo | 157,601 | 69.4 | |
| 10 | Glam Media | 84,842 | 37.3 | 10 | Burst Media | 154,541 | 68.0 | |
| 11 | Amazon.com | 83,248 | 36.6 | 11 | Cox Digital Solutions Network | 150,483 | 66.2 | |
| 12 | Bing | 80,594 | 35.5 | 12 | Exponential-Tribial Fusion | 148,213 | 65.2 | |
| 13 | Ask Network | 66,759 | 29.4 | 13 | Specific Media | 133,342 | 58.7 | |
| 14 | Windows Live | 64,385 | 28.3 | 14 | Adconion Media Group | 127,235 | 56.0 | |
| 15 | About | 61,428 | 27.0 | 15 | Vibrant Media | 114,563 | 50.4 | |
| 16 | Weather Channel,the | 59,393 | 26.1 | 16 | Rocket Fuel | 111,801 | 49.2 | |
| 17 | Gannet Sites | 57,517 | 25.3 | 17 | Sourceknowledge Video Network | 98,701 | 43.5 | |
| 18 | 49,451 | 21.8 | 18 | CPX Interactive | 90,824 | 40.0 | ||
| 19 | Answer.com Sites | 48,184 | 21.2 | 19 | Undertone Networks | 89,823 | 39.5 | |
| 20 | CNN | 47,559 | 20.9 | 20 | Adblade Network | 86,083 | 37.9 | |
| 21 | Blogger | 46,323 | 20.4 | |||||
| 22 | Demand Media | 39,652 | 17.5 | Top DSP/SSP/Ad Exchange Entities | Top DSP/SSP/Ad Exchange Entities | Top DSP/SSP/Ad Exchange Entities | Top DSP/SSP/Ad Exchange Entities | |
| 23 | Twitter.com | 39,535 | 17.4 | 1 | Engage: BDR | 220,737 | 97.2 | |
| 24 | 5Min Media Platform | 38,822 | 17.1 | 2 | Rubicon Project | 219,789 | 96.8 | |
| 25 | Yelp.com | 36,635 | 16.1 | 3 | Fulcrum5 | 173,273 | 76.3 | |
| 26 | CBS News | 36,551 | 16.1 | |||||
| 27 | IMD.b | 35,874 | 15.8 | |||||
| 28 | Apple.com | 35,708 | 15.7 | |||||
| 29 | WebMDHealth | 35,321 | 15.5 | |||||
| 30 | ESPN | 33,837 | 14.9 |
Source: comScore Media Metrix. March 2014. Total U.S. – Home, Work and University Locations
