Netflix will release first Spanish language original comedy series in 2015

What: Netflix is planning to release its first Spanish-language original series in 2015.
Why it matters: The comedy will be produced by Mexican director Gaz Alazraki and feature Luis Gerardo Mendez. The announcement of Netflix new investment in Spanish-language original content comes on the heels of Netflix's recent launch in the Mexican market and plans for additional  international expansion.

netflixNetflix is planning to release its first Spanish-language original series, a comedy by Mexican director Gaz Alazraki. Produced in Mexico, the 13-episode series will be a satire on the world of professional soccer, with Spanish dialogues.

It will feature Luis Gerardo Mendez, who starred in “Nosotros Los Nobles” (We Are the Nobles), which showed the weaknesses of a wealthy family forced to cope with sudden poverty. Directed by Alazraki, “Nobles” generated US $27 million at the box office, making it Mexico’s second highest-grossing film of all time, according to The Hollywood Reporter.

 The series is part of Netflix´s plan to focus more on overseas markets and on international growth.

Mexico and Latin American are considered key markets by Netflix, as many Netflix subscribers regularly stream subtitled fare according to  Businessweek . Although Netflix has not announced a name for it, this series will premier sometime in 2015.

This series may be the outset and also trigger Netflix’s non-English original-programming. However, the company already carries a selection of Spanish-language movies as well as children's content. The company launched its service in Latin America in 2011.

“We formed a very special team for 'We Are the Nobles,' and we wanted to keep working together,” said Alzraki.

“When I told the team that Netflix was interested in producing the show, the excitement was contagious since there’s nobody cooler and more innovative in this day and age than Netflix.” Added Ted Sarandos, Netflix’s chief content officer, “We’re thrilled to be working with the talent from 'We Are the Nobles,' a movie that managed to capture a cultural phenomenon in a fun and engaging way while breaking box office records. Gaz has the disruptive vision and creative storytelling we were looking for in producing our first original series in Mexico. We’re confident our members in a market as important to us as Mexico and Latin America will love this family comedy.”


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).