Sales Leads:Pitney Bowes, Netflix, Samsung, Heineken, Sensis…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Pitney Bowes
The Stamford, Conn.-based Pitney Bowes has selected DigitasLBi as its´digital agency. The first work from Publicis Groupe's DigitasLBi is scheduled for the fall. Bill Borrelle, SVP of brand strategy and marketing communications at Pitney Bowes',explained that the company would likely increase its spending again.
Samsung is reviewing its creative, digital and media agencies for its US $14 Billion account according to what sources told Adweek. Samsung´s creative business is currently split among agencies including Cheil, 72andSunny, Leo Burnett and McKinney. Digital is currently handled by several agencies including R/GA. Starcom is Samsung’s global media agency. The review process is expected to last three months and involve the company’s business in 65 countries.
Heineken and agency Wieden + Kennedy New York have premiered a 15-second film based on a fan's tweet About an Evil Abe Lincoln ‘Linclone’, at the Tribeca Film Festival on Wednesday night. The film was produced by Eric Appel. The 115 characters Dennis Lazar wrote as his winning submission to the brewer's #15secondpremiere contest, were then crafted by a Hollywood film crew into 15 seconds of film.Check out the mini-movie below:
Netflix said it will produce its first Spanish-language original series, a comedy by highly successful Mexican director Gaz Alazraki.Produced in Mexico, the 13-episode series will be a satire on the world of professional soccer. It will feature Luis Gerardo Mendez, who starred in “Nosotros Los Nobles” (We Are the Nobles). Directed by Alazraki, “Nobles” generated $27 million at the box office, making it Mexico’s second highest-grossing film of all time, said The Hollywood Reporter. The series will premier sometime in 2015. Netflix did not announce a name for it.
Sensis, a cross-cultural advertising agency with digital at its core, opened an office in Atlanta in response to the growing Latino influence in that region of the country. This is the third location for Sensis, which is based in Los Angeles with an office in Washington, D.C.
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CHECK OUT Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441