Sales Leads LatAm: Mindshare – The Loop, Samsung global, JWT Mexico…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

The Loop -  Mindshare :::  Samsung ::: JWT  Mexico - Banorte, Royal Caribbean, Puma, Coppel and Chimex :::

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Mindshare 

mindshareWPP’s Mindshare is rolling out its proprietary real-time marketing process, The Loop, to 12 countries across its global network in time for the start of the 2014 World Cup in Brazil beginning June 12.Those countries include Austria, China, France, Germany, India, Ireland, Mexico, the Netherlands, Poland, Singapore, Turkey and the UK. It is also planning to expand an existing agreement with Twitter that will enable select clients in its Loop markets with access to Twitter Live Studio services. The Loop was unveiled in the U.S. earlier this year. Since The Loop’s launch, Mindshare has struck a number of agreements with third parties like Weather Co. and BuzzFeed .

 

  • Samsung 

samsungSamsung is reviewing its creative, digital and media agencies for its US $14 Billion account according to what sources told Adweek. Samsung´s creative business is currently split among agencies including Cheil, 72andSunny, Leo Burnett and McKinney. Digital is currently handled by several agencies including R/GA. Starcom is Samsung’s global media agency. The review process is expected to last three months and involve the company’s business in 65 countries.

  • JWT  Mexico - Banorte, Royal Caribbean, Puma, Coppel and Chimex

JWT has announced new clients in Mexico: Banorte, Royal Caribbean Cruises, Puma, Coppel and Chimex (Sigma).

Verónica Pugliese will be in charge of the Banorte account, María Lezama and Jorge Ruiz will be in charge of the media planning and buying.

Karen Wohler and Pamela Aguilar will be in charge of the Royal Caribbean Cruises account. Also, Maria Aurora Sanabria and Jorge Ruiz will be working on the media planning and buying.

Puma will me managed by Karen Wohler as well and Jimena Macías. Jorge Ruiz will be in charge of the media planning and buying.

Vannya Martinez and Alfredo Espinosa will be in charge of Coppel. Aurora Sanabria, VP of planning is in charge of the media planning and buying.

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!


Editorial Staff

Portada Staff

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