Ricardo Fragale is the new Managing Director of Starcom Media Vest Group Argentina

What:  Ricardo Fragale is the new director for SMG in Argentina.
Why it matters: The executive has worked in Miami with regional accounts.

Ricardo FragaleStarcom MediaVest Group Argentina has named Ricardo Fragale Managing Director. Fragale will report to Guillermo Tafet (CEO). Fragale has been working in SMG Miami with regional accounts.

Fragale has more than 15 years experience in the market.

Guillermo Tafet said that "'The incorporation of Ricardo responds to the growth that SMG Argentina has achieved in the recent years, his new roll strengthens a professional management team, experienced and dedicated to give a broad and competitive range of services"


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.