Changing Places: Ricardo Fragale, Orlando Castelblanco, Cesar Recalde…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ricardo Fragale - SMG ::: Cesar Recalde - MediaCom ::: Natalia Noya - Ogilvy ::: Eduado Guart - Medula ::: Orlando Castelblanco- Medula  ::: Sandra Valencia- Medula ::: Francesca Yannuzzeli- Medula :::

Ricardo FragaleStarcom MediaVest Group Argentina has named Ricardo Fragale Managing Director. Fragale will report to Guillermo Tafet (CEO). Fragale has been working in SMG Miami with regional accounts.




Medula had expanded its sales department with 4 additional team members this month:
EDUARDO GUARTEduardo Guart, has become new sales manager.A sales executive Eduardo's 15+ years of international sales experience has focused on Latam and U.S Hispanic markets. He has worked for top brands such as Microsoft, Samsung, Nokia, Toshiba, Netflix, Adobe and Sony.


ocastelblancoOrlando Castelblanco,new sales manager too.Having worked in the U.S Hispanic and Latam Markets for over 15 years Orlando has proven he is an expert at developing and supporting new business. Specializing in digital, print and broadcasting he has been able to work for Comcast Spotlight, Azteca America Television, Telemundo, SBS and Papel Media Network.

SANDRA VALENCIAThe other new sales manager, Sandra Valencia,has a bachelor in business and a master in marketing. Gaining 9+ years of experience in the digital field ,  have allowed her to work in the Latin American sector for Discovery Channel, A+E Networks, Sony Ericsson, Disney LatAm, Sandals, Microsoft LatAm, HP US and LatAm, Coca-Cola, Sony Electronics, and Grupo Posadas.

F.YANNUZZELLIThe fourth new sales manager, Francesca Yannuzzelli is a media solution mastermind. Francesca's emphasis has been the Hispanic market with over 15+ years in digital and T.V for Yahoo and Batanga Media where she managed U.S Hispanic clients such as P&G, Verizon, Kraft, Kellogg's, Chevy, and Chrysler.


MediaCom has appointed Cesar Recalde as Chief Business Development and Marketing Officer for Latin America. Recalde will report to Fernando Silva, CEO of MediaCom Latin America and the Caribbean. Recalde will be based in Mexico. Read more in Spanish.


Natalia Noya has been promoted to General Account Director of Ogilvy & Mather Argentina. The executive has more than 15 years´experience. Read more in Spanish.

Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.