Changing Places: Xavier Mantilla, Alex Sanchez, Oscar Castro,Claudia L. Mercado,Jose Andres Martinez…

Nombramientos

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Xavier Mantilla, SVP Multicultural, UMXavier Mantilla has been appointed as SVP Multicultural Media at UM Worldwide in New York. Mantilla will manage Multicultural clients across IPG Media Brands agencies (UM, J3, Initiative, BPN etc) to reach multicultural segments through a Total Market approach. Previously Mantilla worked as Partner-LATAM Client Manager//UM Latin America.

Alex SanchezAlex Sanchez Sobrino has been appointed VP, General Manager, at Telemundo in Orlando (a ZGS Communications station). Sanchez previously worked at multicultural advertising placement firm EPMG and before that at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz.

oscar castroOscar Castro (photo) joined Alcance Media Group as the Northeast Account Executive. He will be based in AlcanceMG’s corporate world headquarters in San Francisco. Castro has over 15 years’ experience in technology & digital media sales,in companies including Message Bus, Vidi Emi and Resilience Corporation.

Claudia MercadoClaudia L. Mercado has joined Alcance Media Group as an Account Executive for the West Coast Region.She has an MBA from the Lorry I. Lokey Graduate School of Business and seven years of Sales and Business Development experience in the technology sector.

jose martinezJose Andres Martinez Rodriguez is joining Listen Up Español, the Spanish language call center for the U.S. Hispanic market, as their new General Manager. In his new role, Martinez will lead call center operations from the Hermosillo, Mexico location. In addition, he will work with upper management and oversee hundreds of call center agents. He counts with many years of experience in both customer service and contact center technology, working for companies such as Banamex, Prosa Carnet, Scotiabank,and Teletech among others.

rmAfter 8 years, Rachel Strauss Muniz (photo)is leaving Time Inc. April 11th was her last day at People en Español.

 

 

jasonJason Shulman (photo) was named senior Vice President of sales at mobile video advertising company Vdopia. In his new role, he will be responsible for North America media and programmatic revenue. Shulman was most recently head of sales at marketing platform Spotzot. Prior to that, he was VP, digital brand development for Billboard. He also worked on the startup of video ad exchange Adap.tv.

0329-Velasco-AznarWhitney Velasco-Aznar (photo)has been named Vice President of Marketing at GO Veggie!, formerly Galaxy Nutritional Foods. Velasco-Aznar has more than 20 years of experience ranging from blue-chip multinationals General Mills, Nestle, Mars and Hormel Foods to startup Beyond Meat.In her new position, Velasco-Aznar will direct all marketing and communications and report into GO Veggie!'s CEO, Rick  Antonelli.

Read prior Changing Places weekly editions.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.