Changing Places LatAm: Xavier Mantilla, Luciana Rodriguez, Claudia Márquez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Xavier Mantilla - UM Worldwide ::: Luciana Rodrigues - Turner Latin America ::: Claudia Márquez / Diego Felices - Nissan ::: Rick Osterloh - Motorola Mobility :::

xavier.mantillaXavier Mantilla has been appointed as SVP Multicultural Media at UM Worldwide in New York.  Also, Mantilla will continue to service the Sony Pictures client for the Latin American market.

Mantilla will manage Multicultural clients across IPG Media Brands agencies (UM, J3, Initiative, BPN etc) to reach multicultural segments through a Total Market approach. Previously Mantilla worked as Partner-LATAM Client Manager//UM Latin America.

luciana rodrigues -Turner Latin America has named  Luciana Rodrigues VP of Innovation. The executive will be in charge of the sales in Brasil, Argentina, Colombia, Venezuela and Mexico in Latin America. She will also be in charge of the sales in Miami and LA as well as panregional sales in Latin America.


Claudia Marquez -

Claudia Márquez is the new marketing director of Nissan Mexico.  She will report to Airton Cousseau, president and general director.

Also, Diego Felices has been promoted to subdirector of strategic marketing for NLAC  (Nissan Latin America and the Caribbean). He will report to José Román, general director for NLAC.

Rick-Ostertloh -Motorola has appointed Rick Osterloh as president and COO of Motorola Mobility. He will report to the Operations Council in Google until Levono finishes the purchase of Motorola.

Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.