Sales Leads LatAm: Lancôme, Río 2016, Tremblay, Schweppes…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Lancôme - Lupita Nyong´o ::: Comité Olímpico de Brasil - Ogilvy & Mather ::: Lácteos Tremblay - Hermida Publicidad ::: Schweppes - Fred & Farid París ::: ABESO - WMcCan :::  DDBtl - DDB :::

Lancôme - Global

Lupita - Lancome -

La Maison Lancôme has named Lupita Nyong'o as brand ambassador. Of Kenyan origin but born in Mexico, Lupita, a recent Oscar-winning, is joining the select group of actresses who have been representing beauty: Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins.
In the latest Oscars ceremony, Nyong'o received a "Best Supporting Actress” Academy Award for her performance as Patsey in the Steve McQueen´s film called "12 Years as Slave."

Nyong'o will be appearing this summer in star photographers Mert Alas and Marcus Piggott campaigns. Françoise Lehmann, CEO of Lancôme International, pointed out that among the aspects which influenced in selecting Nyong'o as brand ambassador, were their talent and beauty.

Olympic Committee – Brazil

Ogilvy_Olimpiadas -

Ogilvy Olympics –Following a selection process, the Olympic Committee has decided to hire the services provided WPP group´s agency , in view of next Rio 2016 Olympic games.

Ogilvy & Mather will take on most advertiser advertising campaigns during 2014.Next Year, either a new contest could be made or a commercial contract renewal with existing partners.

Tremblay - Argentina

Tremblay -

Tremblay- The dairy products brand Tremblay, has selected Hermida Publicidad to handle its advertising account and to be responsible for the creativity, production, media planning and buying . This brand manufactures cheese, cream, yogurt ,butter ,among other products.

The agency chaired by Carlos Hermida, has informed that a television campaign will be aired in in mid-April and OOH to the inner parts of Argentina.

Schweppes - Global

Penélope -

Paris-based agency Fred & Farid, has created the new Schweppes campaign featuring actress Penelope Cruz.  The campaign is named after the Spanish actress "Penelope" and also features graphic pieces.

ABESO - Brazil

WMcCann ABESO-WMcCan, the agency owned by Interpublic Group, was awarded the Brazilian Association for the Study of Obesity and the Metabolic Syndrome (ABESO) account.

Its´ first job was a 30-second spot and the website. The site provides information on how to lose and manage weight, with the assistance of experts connected to the association.

DDB - Mexico


DDB_BTL. DDB Group Mexico launches DDBtl, a new area that will join the range of services provided by the agency in the areas of Strategic Planning, Digital Media and PR.

This operation will focus on generating non-massive forms of communication, directed to specific segments.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.