Changing Places LatAm: Lino Cattaruzzi, James Conrad, Peter Sherman…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lino Cattaruzzi - Google Mexico ::: James Conrad - TNS Brazil ::: Peter Sherman - Omnicom ::: Marcia Esteves - Grey Brazil ::: Caio Lekecinskas / Raphael Taira - JWT Brazil ::: Elena Bernard - Craft Worldwide Spain ::: Carlos Ruiz de Clavijo - M&C Saatchi Madrid  :::  Diego Belbussi - Quilmes :::

Lino-Cattaruzzi -Lino Cattaruzzi has been appointed director of Google Mexico. The executive will replace Pablo Slough, who will continue working for Google in other department.

Cattaruzzi has worked for two years as Google´s Director of Argentina. He started working for Google in 2008.

James-Conrad -TNS has named James Conrad as general director for Brazil. Conrad has previously worked at Millward Brown for 17 years based in Buenos Aires, Argentina. Conrad was in charge of Millward Brown´s expansion in Latin America and Central America.

Peter_Sherman -Peter Sherman has been named executive VP of Omnicom. He will report to John Wren, CEO of the holding. Sherman has worked for JWT before.


Esteves_Marcia -Grey Brazil has named Marcia Esteves as chief digital officer. She will be in charge of the innovation projects for the clients. Esteves will report to Walter Longo and Sylvia Panico, president and COO of Grey Brazil.

Esteves has more than 13 years of experience in the industry and has worked for Leo Burnett Tailor Made, Wunderman and Rapp Collins.

JWT Brasil - Ford -JWT Brazil has hired 6 new creative executives for the Ford account: Caio Lekecinskas, Raphael Taira, Henrique Santiago, Mauricio Gomes, Thaís Moro and Ana Dellabarba.


Elena Bernard - España -Craft Worldwide Spain has announced the opening of a new office in Madrid. The new office will be leaded by Elena Bernard. Craft Worldwide is part of Interpublic Group.


Carlos Ruiz - España - Carlos Ruiz de Clavijo has left his position as general director of  M&C Saatchi Madrid. Ruiz de Clavijo has also been partner in Zapping M&C Saatchi for 8 years.


Diego Belbussi -Diego Belbussi has been named marketing VP at Cervecería y Maltería Quilmes. He will be in charge of all the brands of the company, based in Buenos Aires.

Belbussi has worked in Quilmes for several years as director of Brahma in Argentina, marketing director for Quilmes and general manager for the company in Chile.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.